Halloween Marketing Ideas to Try on Instagram

Halloween Marketing Ideas to Try on Instagram

Halloween Marketing Ideas to Try on Instagram

The night of trick or treating is creeping near down the calendar. Have you planned your Halloween social media marketing strategy yet? If the answer is no, now is the time to do it. Are you looking for new Halloween marketing ideas to try this year? You’ve come to the right place.

After Christmas, Halloween is the second most popular holiday in the United States. Along with being celebrated with great enthusiasm, it is also the time when Americans spent billions of dollars. Yes, you heard it right. Approximately 6 billion dollars are spent annually on Halloween. So, if you don’t plan your marketing strategies wisely, you’ll miss out on many incredible opportunities.

Instagram is a major social media network, with 1 billion worldwide users. You cannot find any better platform to showcase your social media marketing skills. Occasions like Halloween and Christmas allow you to be creative with your marketing ideas. When done rightly, it can do wonders for your online presence.

However, to make it easy for you, here’s a collection of Halloween promotions and marketing ideas to try on Instagram.

1.  Halloween theme

October is the time to get in the Halloween spirits. Vamp up your Instagram profile and go for a theme. Post more Halloween-themed images. Change the color theme to orange, black, red, or purple. Change your profile pictures and cover photos too.

You can even change the color of your brand’s logo temporarily. A specific theme like a murder mystery, carnival, or haunted house will be perfect for Halloween. Make your audience excited, and give them something new and creative.

2.  Halloween discounts

On occasions like Halloween, people have to spend so much on decorations, costumes, gifts, sweets, etc. Every customer is looking forward to avail discounts. It is sometimes difficult for the ones on a low budget. So, this is the right time to announce discount deals, offers, and coupon codes. Along with making people happy, it will also help in driving more sales.

3.  Giveaways and contests

Giveaways and contests help you to boost your engagement and expand your reach. A Halloween themed giveaway will make people more interested in following you on Instagram.

Think of creative ideas to hold a contest. It can be anything. A photo or video contest will do wonders. For example, you can ask your audience to post a picture of XYZ (something Halloween-related). And you can encourage people to do it by announcing that “The best one wins something special.” It is a great way to promote engagement.

4.  Partnerships and collaborations

A fantastic way to maximize your growth and engagement is to partner with brands or influencers. Invite them to join in the celebration. On a strongly visual holiday like Halloween, you can collaborate with them on Instagram to share pictures of food, seasonal decor, unique costumes, etc.

If you have launched something Halloween edition, you can market that product or service by sending it to famous influencers. You can even partner with a brand and come up with a new product. That would be really exciting!

5.  Halloween edition product

A new Halloween edition product would really help you in your marketing strategy this holiday season. But it is not possible for everyone. However, you can develop new packaging with a spooky twist or make some changes to your previous product. And voila! You have a new Halloween-themed item.

6.  Tutorials and DIYs

Halloween is all about being unique and creative. From carving a pumpkin and creating a candy wreath to decorating your house and trying out new recipes, it’s the perfect time to be productive. However, your audience will appreciate it if you share some useful stuff with them.

Since we’re talking about marketing, sharing some tutorials, guides, how-to content, and DIYs will boost your engagement. People would love to see a new recipe, makeup tutorials, and DIY house decors. 

7.  Spooky stories and puns

What is Halloween without a good scare? If you have a scary experience to share, now is the time to do it. Tell spooky stories to your audience and add a funny twist with Halloween puns. Unlike a regular Instagram story or carousel post, you can switch things up with a scary story. Make sure to make it short and engaging.

8.  Halloween hashtags

Hashtags are yet another great way to expand your reach. Almost everyone uses hashtags to grow on Instagram. That is why it is essential to use hashtags wisely.

Search up new Halloween-related hashtags in the search bar and make sure it is trending. Don’t use it if millions of people have already posted content using that hashtag because your post might get lost. Use hashtags that are used a maximum of 50K and a minimum of 5K times.

Use Halloween-themed hashtags in your posts and increase your chances to reach higher audiences.

9.  Decors and Costumes

A good Halloween decor or costume inspiration is what people are always searching for on Instagram. If you have new creative ideas to share, post it up. Upload pictures of your store, workplace, or house decorations so that people can take inspiration from it. You can even share photos of you and your team showing off the costumes. Creative costume ideas for pets, duets, and kids can also be great.

10.  Encourage engagement

Always remember, it won’t happen if you don’t emphasize enough. You’ll get engagement if you encourage it. Here, we have mentioned some ideas to do it.

  • Ask Halloween-related questions to your followers.
  • Do story polls and ask for suggestions.
  • Make it personal and share pictures of how you celebrated this holiday.
  • Post something relatable and encourage your audience to tag their friends or family.
  • Create a Halloween-themed branded hashtag, and encourage your followers to use it in their posts.
  • Engage with the community. Reply to their comments and answer their questions.


We hope these ten ideas for your Halloween campaign on Instagram helped you. Use these ideas this October and take your marketing strategy to the next level. If you think we missed something here, we’d love to read your thoughts in the comments.

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