One of the most popular social media platforms, i.e., TikTok, has taken the world by storm in recent years. It has proved to be a powerful tool not only for individuals or marketers but for small to large-sized businesses as well. Its short-form video content has attracted a massive user base towards it. This platform is blowing up with each passing day, so if you are not using it, you are missing out on something big.
If you are already a TikToker or considering becoming one, all you will need is a larger audience to listen to you. In this regard, to make the most of your account, you should know that timing is everything. Many people ask, what is the best time to post on TikTok? However, most users still don’t know the significance of posting at the right time.
Finding the perfect time to post on this or any social media platform isn’t easy. The people keep providing stats and ideas on it, but it keeps changing regularly. Let us explore the best time to post on one of the most fantastic social media platforms to maximize the impact and engagement.
Understanding the Algorithm behind TikTok
Before discussing the ideal posting time for this platform, it’s essential to understand how its algorithm works. TikTok prioritizes content based on a few significant features, such as user engagement, video information, account, and device settings. The following are the key elements to consider:
User Engagement:
The TikTok analytics and algorithm prioritizes content that keeps the users engaged. It means that if your video content gets plenty of likes, comments, and shares and saves rapidly, it’s more likely to be pushed to a broader audience, consequently becoming viral.
Video Information:
The algorithm takes into account a few significant video details, which include captions, hashtags, and sounds. Using relevant and trending hashtags can aid your video in reaching a wider audience quickly.
Device and Account Settings:
Last but not least, TikTok also considers users’ device and account settings, such as their language preference and location, when delivering content.
By following these strategies, you can increase UK TikTok Followers and chances of reaching a wider audience and maximizing your impact on TikTok.
The best time to post as per the days of the week
So, the best time to post on TikTok is when your targeted audience is most active and likely to engage with your content. Let us discuss a few significant timings for each day of the week, which is considered to be the best for posting content on TikTok, as per research and surveys.
| Day of the Week | Best Time to Post on TikTok (EST) |
| Monday | On Monday, the best time to post is 6am, 10am, and 10pm. |
| Tuesday | On Tuesday, the best time to post is 2am, 4am, and 9am. |
| Wednesday | On Wednesday, the best time to post is 7am, 8am and 11pm. |
| Thursday | On Thursday, the best time to post is 9am, 12am and 7pm. |
| Friday | On Friday, the best time to post is 5am, 1pm and 3pm. |
| Saturday | On Saturday, the best time to post is 11am, 7pm and 8pm. |
| Sunday | On Sunday, the best time to post is 7am, 8am and 4pm. |
Strategies to Consider Determining Optimal Time to Post on TikTok
Switch to TikTok Pro account
Before moving to other strategies, it is important to switch to a TikTok Pro account from the basic one. It is necessary because you can see detailed analytics of your profile on it, which is crucial to gauge the best time to post. How to do that?
Tap the three dots in the upper right corner of your profile and then access the option – Manage my account à Switch to a pro account à Choose business category à done!!
When you complete the process mentioned above, a dialogue box will appear to welcome you to the new account, and you will start seeing the Analytics Section in your settings.
Analyze your audience
If you are on a journey to find the best time to post on TikTok, you must ensure you understand your audience first, i.e., who they are and where they are located. To gather data on your audience, you can utilize TikTok’s analytics tool, which can vary significantly based on location, age, gender, interests, etc. In this regard, you can better get an idea of when they will be most active. If your audience spans multiple time zones, you need to find a middle ground.
Experiment with different times
It is not necessary that the times mentioned above will work for everyone, so one needs to experiment with different posting times to see what works for you the most. The TikTok’s algorithm always favors the engaging and recent content. Therefore, you need to be active and keep on posting regularly. It will keep your content in circulation, and you will get to know what kind of post gets viral and at what times.
One best recommendation for you is to post at different day times throughout the week and observe closely the performance of each post. Keep an eye on views, likes, shares, and comments. You will soon start observing a pattern based on the time you post. You can also get help from the Follower Activity Metric option in the Analytics section. It lets you quickly identify the hours and the days when your audience was most active.
Frequently Asked Questions Regarding Best Time to Post on TikTok
What is the best time to post on TikTok?
To know the best time to post on TikTok, you must access your TikTok Analytics. The time will depend on your specific content type and your follower’s location.
Why does posting TikTok content at the best time matter?
Regarding social media platforms, especially TikTok, the timings can make or break the efforts of generating content. Posting at the best times, when most of your audience will be online, improves your engagement rates increases brand visibility, and returns on Investment.
How can I get viral on TikTok?
To go viral on TikTok, you must follow its latest trends, use trending but relevant hashtags, and post at the correct times to get the maximum reach for each post.
How many times one should post on TikTok?
It is up to the profile’s owner and how frequently they can generate content. However, usually, TikTok recommends you post three times a day at the time when most of them will be active. This way, there will be maximum chances that your content reaches your audiences.
Wrapping up
In conclusion, the best time to post on TikTok is not a one-size-fits-all answer. It depends on your specific audience, location, and content. To find the ideal posting times, first switch to a pro account, and then analyze your audience, experiment with different times, and pay attention to peak activity hours.
Moreover, you must stay updated on trending challenges and hashtags, maintain consistency in your posting schedule, and consider time zones if you have a global audience. As TikTok continues to grow and change, staying informed about platform updates is essential to stay ahead in the game.
