Social media is a digital tool that allows you to do many possible things like sharing content, reaching new people, finding jobs, and much more. These platforms can be useful for business owners and marketers as it helps you create a direct connection with your targeted audience. Social media is used by billions of people and this number is increasing every year.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing allows you to promote your products and services through many platforms. It also helps you to create brand recognition and reach your targeted audience. If you still haven’t used renowned platforms like Instagram and Facebook to interact with your customers and raise brand awareness, then you’re really missing out. Consumers prefer to purchase from brands that they can engage with on social media. If you really want to grow your business, social media marketing is a must these days. With 3 billion active users on social media, your audience is already there. You just have to find a platform that suits your business perfectly.
HOW TO SELECT THE BEST SOCIAL MEDIA PLATFORM FOR MARKETING?
There are over one hundred active social media platforms and it is quite a tough job to find the perfect one for your business marketing. It’s a heavy-duty to even maintain your presence on three to four networks.
You need to search for a suitable platform for your business while keeping these questions in mind.
- Is this platform going to help you achieve your goal?
- How many social media networks can you manage at once?
- Who is your targeted audience?
- Will you be able to find your target audience on that social media site?
- Is it going to help you drive traffic on your website?
- Is it going to help you improve interaction with the audience and create a brand identity?
If you’re still wondering which social media site is best for your business marketing, we are here to help you. Below we’ve mentioned some of the best social media networks which are famous for business marketing.
Facebook is one of the most widely used platforms with 2.45 billion monthly active users. Over 65 million people are running their business on this social media network. Facebook is mostly used by people of ages 24 to 35, so if your target audience is teenagers, this site might not work for your business. With 75% female and 63% male users, you can find both genders here which makes it a great platform for a business trying to attract every type of user.
It’s very easy to use Facebook for business marketing. It offers many features for you to use, through which you can interact with your audience that includes status, pictures, videos, live videos, stories, and so on. Facebook is also known for its targeted digital advertising. More than 7 million advertisers use this network to promote their business. With Facebook ads, you can directly attract the attention of those who might be interested in purchasing from your page.
Facebook also allows customers to interact with brands directly through Facebook Messenger, which also makes it a great platform.
Instagram is owned by Facebook and it was launched in 2010. With over 1 billion users, this platform is growing rapidly and adds over 100 million new users every month. This visual-centric platform was only used for posting pictures but now it has grown into the best social media marketing site. It has now become the second most logged-in social media network and about 90% of accounts follow at least one brand or business page on Instagram.
Instagram prioritizes content that is engaging, and to make your content interesting this platform has many useful features. From stories and live videos to Instagram ads and insights, everything is made for you to do your best in social media marketing. According to research, more than 63% of users are among the age of 18-34, so if your brand is targeting younger people then Instagram is for you. Instagram also has more female users than males, which makes it beneficial for business pages that want to attract female customers.
The most useful thing about Instagram is that it provides you with analytics which gives you the ability to schedule your Instagram posts. It also gives you an idea of the type of content your audience would like to see. You can also take advantage of Hashtags on Instagram which allows you to reach new people. Instagram has so much more to offer and apparently it is one of the best platforms for social media marketing. To make your Instagram Marketing better and social proof your brand, we are offering Instagram followers and Instagram Likes for your personal and business accounts.
YouTube is the biggest video-based social media network with over 2 billion monthly active users. This platform offers brands and businesses plenty of opportunities to be creative in video marketing. YouTube users watch a billion hours of videos every day, so this platform can be a powerful marketing tool for your business if you know how to make appealing videos.
YouTube not only allow you to attract higher audiences but also help you with search engine optimization SEO. People can find your videos on YouTube as well as Google, you just need to optimize your titles and descriptions, and use the right keywords.
The most amazing thing about this platform is that you don’t need to spend money on high-quality cameras and video editing, a normal phone with a good camera is enough for you to create engaging videos.
Twitter is yet another one of the best social media networks for marketing. With over 330 million monthly active users, this platform might become fruitful for your business. You can find all the latest news, information, and the newest trends on Twitter. Celebrities, business owners, journalists, and even presidents use this platform to share recent information.
Twitter has both male and female users and also people of all ages, which make it a profitable site for brands targeting all types of consumers. Twitter only allows 280 characters in a tweet so this network can be useful for sharing your brand’s recent updates like new launches, photoshoots, discounts, and so on.
Use hashtags on Twitter to reach new audiences and gain more followers. Twitter also offers options for advertising which can be useful for promoting your products or services and to draw the attention of people who might like your content. With 500 million tweets every day, you can join conversations and interact with your audience through twitter.
LinkedIn is a more professional social media site for marketing with more than 700 million worldwide users. While other platforms are for B2C businesses, LinkedIn is specifically made for B2B companies. You can’t do online shopping through this site, people come here to find career opportunities and learn about their brand and Industry. Along with being a job search platform, you can also find business-minded and talented people to work with, so that they can benefit your business. It is also a great platform for freelancers and entrepreneurs where they can showcase their skills and knowledge. LinkedIn also allows you to do advertising which is great for your business.
Snapchat is a social media network popular for sharing photos and videos known as snaps. It has over 250 million monthly active users. You can find younger people on Snapchat that includes mostly college students. It also allows advertisements for brands to reach new people. You can also put up your brand’s story by paying Snapchat which will appear on the top of your feeds but it is a little expensive. You can use this platform to post little updates of your brand like a product launch and sales etc.